DANIEL ALEXANDER FILMS
Daniel Alexander
Driven by a belief that powerful stories can change communities, Daniel Alexander is a BAFTA Connect filmmaker, award-winning director, and cinematographer based in Birmingham, UK. Renowned for combining high-end cinematic craft with socially resonant narratives, his work has reached audiences in the billions — most notably through directing the official film for the Commonwealth Games Handover Ceremony, broadcast to over 1.5 billion viewers worldwide.
As the creator of the viral horror Gale: Yellow Brick Road — a dark reimagining of The Wizard of Oz that achieved multi-million views and international press coverage — Daniel delivers stories that transcend traditional release platforms. His documentary Legacy — featured on Google Arts and now being adapted into a live symphony orchestra performance with the City of Birmingham Symphony Orchestra — explores the origins of rap and grime in the Midlands.
Daniel’s television work includes We Are England (BBC One, Director/Producer), Riches (Amazon Studios, Second Unit Director), Deep Fake Neighbour Wars (ITV/Tiger Aspect, Director of Photography), and numerous BBC and BFI productions. His commercial portfolio features campaigns for Nike, Apple, Amazon, BBC, Warner Bros, Facebook, and BMW — blending brand impact with cinematic artistry.
Beyond production, Daniel has led countless training programmes for emerging filmmakers, partnering with BBC Studios, BFI, and other industry leaders to create direct pipelines of new talent into the screen sector. He has also served on multiple industry boards and consultancy groups, including being brought in by the BFI to help shape its funding strategy and by ScreenSkills to advise on its national funding approach.
He is an Associate Artist at The REP theatre, founder of the BACK IN Black film development programme, creator of the Midlands Film Archive, and developer of CinePre, an internationally used colour-grading software.
Select Clients & Partners: Nike, Apple, Amazon, BBC, Warner Bros, Facebook, Google, ITV, MTV, BET, BMW, Virgin Media, Comic Con, Home Office, BAFTA, Hoodrich, UB40.
Across more than 15 years, Daniel has fused award-winning creative vision with a commitment to empowering emerging talent — delivering training for BAFTA, BBC, Apple, and BFI, and running community workshops for young people from diverse backgrounds.
This combination of artistry, innovation, and social purpose has established him as a filmmaker bringing community-rooted stories to the world’s biggest screens — and shaping the next generation of storytellers along the way.
By the Numbers: 1.5B broadcast audience • Multi-million viral views • 50+ global brand campaigns • 15+ years industry experience
FEATURED CREDITS
DIRECTOR
Director/Producer: BBC ONE 'We Are England' Series
Director (Second Unit): ITV 'Riches' (Band 2 High End TV)
Director: Commonwealth Games Official Ceremony Film - BBC World Wide Release
Director: King Jammy - Official Documentary
Director/Creator: Gale - Stay Away From Oz Film - Over 4 million views worldwide
Director: BMW / Sytner Commercial
Director: Hoodrich Official Documentary
Director/Creator: Feature Length Documentary 'Legacy' Meta/Facebook Event
Director: Nike - Motivational Advert
Director: UB40 'Champion' Commonwealth Games 2022
Director: Benjamin Zephaniah - Music Video (Vegan Campaign)
Director: B&EMM Fire fighters Promo - Film
Director: Elliot's Cradle - Film
Director: Midlands Engine - Film (Cannes Premiere)
Director: Noises - TV Pilot
Director: The Summoning -Evil Awakens - Pilot
Director: Boy Shaped Space film BBC iPlayer
Director: Apple iPod Ad - Advert (Apple Competition Winner)
Director: Levi Roots - Music Video (World Wide Distribution)
Director: Dapz x JME - Music Video (Sony & BBK)
Director: The Art of War - Short Film (Official Staff Pick, Vimeo)
Director: Sacrilege - Short Film (Won Best Film & Best Director MVSA)
Director: Carly - Short Film (Official Selection)
Director: Raxstar - Music Video (Official Selection)
Director: Aidan Davis - Britain's Got Talent Finalist
Director: Dominant Species - Short Film (Official Selection)
Director: Dez Mensa - X Factor Finalist Music Video
Director: Motorpoint - National Advert
Director: Molar Clothing - National Ad
Director: D Double E - Music video (Official Selection
Director: West Midlands Fire Service AD - Advert (Official Advert for WMFS)
Director: The List - TV Pilot
Director: Reload - Music Video (MTV World Wide Distribution)
Director: Talk To Me - Music Video (Best Festival music Video)
Director: Unarmed - Home Office
Director: Broken - Short Film (Official Selection)
Director: PIXM - National Commercial
Director (co): Payment - Short Film (Best Festival Film)
DIRECTOR OF PHOTOGRAPHY
Director of Photography: Warner Bro Discovery 'Documentary'
Director of Photography: Tiger Aspect/ ITV 'Deep Fake' (Band 1 High End TV)
Director of Photography: BBC / Commonwealth Games 'Sport'
Director of Photography: Inhale/Exhale 'BBC Films'
Director of Photography: BAIT- National Educational Resource (National Distribution)
Director of Photography: Climbing Trees - Short Film (Festival Winner)
Director of Photography: Family ties - Feature Film
Director of Photography: Losing Innocence - Feature Film (Official Selection)
OTHER
Associate Artist: The REP
Feature: Google Arts & Culture
Task Force: Part of the Screen skills Task Force Team
Judge: National Film & Television School
Speaker: BBC Digital Cities Webinar
Speaker: Reframed / Apple
Facilitator: BFI Youth Academy Leader
Editor: Timberland Commercial - Official Release
Featured Guest: Creative England Be Inspired
Television Guest: BBC2 No Hats No Trainers
Board Member: Create Central
Judge: TriForce/Monologue Slam
Speaker: BBC Academy
Judge: Midlands Movies
Program Manager: Back In/Film Training Programme