DANIEL ALEXANDER FILMS
Daniel Alexander
Daniel Alexander is an award-winning BAFTA Connect filmmaker and director from Birmingham, UK. He is the creator and director of the viral horror feature Gale: Yellow Brick Road, a dark reimagining of The Wizard of Oz, which secured a major U.S. theatrical release across more than 1,000 cinemas through Fathom Events - a landmark moment for independent British genre cinema.
Daniel first gained international recognition after directing the official film for the Commonwealth Games Handover Ceremony, broadcast to a global audience of over 1.5 billion viewers.
Known for bold, culturally resonant storytelling, his work spans narrative film, documentary, high-end television, and branded cinematic campaigns. He directed We Are England (Series 1, Episode: Uncovering My Roots) for BBC One, broadcast at prime time as part of the channel's cultural documentary strand.
His documentary LEGACY - exploring the origins of rap and grime in the Midlands - premiered on Google Arts before being adapted into a symphonic orchestral performance
with the City of Birmingham Symphony Orchestra (CBSO).
Across film and television, Daniel has collaborated with major broadcasters and streamers including ITV, BBC, Warner Bros Discovery, BFI, and Tiger Aspect. He filmed the full ITV series Deep Fake Neighbour Wars, a pioneering HETV production that drew international media attention and celebrity commentary. He also serves as a second-unit director on ITV’s Riches (Band 2), and has directed documentaries for BBC One and Sky.
His commercial and branded work includes collaborations with Apple, Nike, Sony, Timberland, UB40 and the Commonwealth Games — reflecting a diverse creative ecosystem that blends music, culture, and cinematic craft.
Alongside his directing work, Daniel is also an accomplished cinematographer with over a decade of credits across BBC and ITV series, international feature films, and major commercial campaigns.
He curates the regional development initiative BACK IN — the Midlands’ leading Black film programme — and is the founder of the Midlands Film Archive as well as the creator of the colour-grading software CinePre.
Daniel’s industry contributions extend into education and sector leadership. He sits on the Board of Create Central, is an Associate Artist at the REP Theatre, and delivers training and workshops through BAFTA, BBC, BFI, and Apple. A mural of Daniel in Birmingham city centre recognises him as one of the region’s future Black leaders.
Defined by a commitment to access, opportunity, and creative ambition, Daniel continues to push regional filmmaking onto the global stage through a slate of original narrative projects, cross-disciplinary collaborations, and talent development initiatives.
FEATURED CREDITS
DIRECTOR
Director: Gale - Yellow Brick Road - International Theatrical Release
Director/Producer: BBC ONE 'We Are England' Series
Director (Second Unit): ITV 'Riches' (Band 2 High End TV)
Director: Commonwealth Games Official Ceremony Film - BBC World Wide Release
Director: King Jammy - Official Documentary
Director/Creator: Gale - Stay Away From Oz Film - Over 5 million views worldwide
Director: BMW / Sytner Commercial
Director: Hoodrich Official Documentary
Director/Creator: Feature Length Documentary 'Legacy' Meta/Facebook Event
Director: Nike - Motivational Advert
Director: UB40 'Champion' Commonwealth Games 2022
Director: Benjamin Zephaniah - Music Video (Vegan Campaign)
Director: B&EMM Fire fighters Promo - Film
Director: Elliot's Cradle - Film
Director: Midlands Engine - Film (Cannes Premiere)
Director: Noises - TV Pilot
Director: The Summoning -Evil Awakens - Pilot
Director: Boy Shaped Space film BBC iPlayer
Director: Apple iPod Ad - Advert (Apple Competition Winner)
Director: Levi Roots - Music Video (World Wide Distribution)
Director: Dapz x JME - Music Video (Sony & BBK)
Director: The Art of War - Short Film (Official Staff Pick, Vimeo)
Director: Sacrilege - Short Film (Won Best Film & Best Director MVSA)
Director: Carly - Short Film (Official Selection)
Director: Raxstar - Music Video (Official Selection)
Director: Aidan Davis - Britain's Got Talent Finalist
Director: Dominant Species - Short Film (Official Selection)
Director: Dez Mensa - X Factor Finalist Music Video
Director: Motorpoint - National Advert
Director: Molar Clothing - National Ad
Director: D Double E - Music video (Official Selection
Director: West Midlands Fire Service AD - Advert (Official Advert for WMFS)
Director: The List - TV Pilot
Director: Reload - Music Video (MTV World Wide Distribution)
Director: Talk To Me - Music Video (Best Festival music Video)
Director: Unarmed - Home Office
Director: Broken - Short Film (Official Selection)
Director: PIXM - National Commercial
Director (co): Payment - Short Film (Best Festival Film)
DIRECTOR OF PHOTOGRAPHY
Director of Photography: Warner Bro Discovery 'Documentary'
Director of Photography: Tiger Aspect/ ITV 'Deep Fake' (Band 1 High End TV)
Director of Photography: BBC / Commonwealth Games 'Sport'
Director of Photography: Inhale/Exhale 'BBC Films'
Director of Photography: BAIT- National Educational Resource (National Distribution)
Director of Photography: Climbing Trees - Short Film (Festival Winner)
Director of Photography: Family ties - Feature Film
Director of Photography: Losing Innocence - Feature Film (Official Selection)
OTHER
Associate Artist: The REP
Feature: Google Arts & Culture
Task Force: Part of the Screen skills Task Force Team
Judge: National Film & Television School
Speaker: BBC Digital Cities Webinar
Speaker: Reframed / Apple
Facilitator: BFI Youth Academy Leader
Editor: Timberland Commercial - Official Release
Featured Guest: Creative England Be Inspired
Television Guest: BBC2 No Hats No Trainers
Board Member: Create Central
Judge: TriForce/Monologue Slam
Speaker: BBC Academy
Judge: Midlands Movies
Program Manager: Back In/Film Training Programme